Real Media Collective launches Power of Print
The Real Media Collective is launching a webinar series, Power of Print, starting in June and running through to August, aiming to enable the industry to build strong sales and business skills.
Kellie Northwood, CEO, The Real Media Collective, said, “Our members and broader industry responded so well across the Rebuild Together series we ran last year. We achieved 24,000 engagement points for the webinar series, and with the feedback being so strong we were determined to build an annual series. The Power of Print conference programme has been running in the UK for a decade now, and we wanted to launch a similar programme here for the benefit of our members and industry.”
Each webinar session will run each Wednesday at 11am, and will be recorded and available for future listening or download. A Class Notes document will be issued to attendees and TRMC Members the following day with printed materials being distributed at the conclusion of the series.
Northwood said, “We encourage members to listen to the webinars each week with their teams and discuss the content, then share the Class Notes to really engage and learn from the content being provided. Our Rebuild Together books are being distributed this week as a reminder to the content from the previous series, we look forward to repeating this process as a reference people can use into the future.”
Konica Minolta, Media Super and Australia Post are listed as the initial supporters of the programme, providing a partnered approach across industry knowledge sharing and insights, with the webinars aiming to provide knowledge and expert speaker content for members and the broader industry.
“Konica Minolta are committed to sharing knowledge and experiences with customers to help their businesses grow. The Power of Print series captures this ethos. We see great value in the opportunity for the industry to learn more from customers, upstreaming supply-chains and our industry leaders who can share their experiences,” commented Sue Threlfo, general manager, Production and Industrial Print, Konica Minolta Business Solutions Australia.
The series commences on 23 June, and will run weekly interactive webinars focusing on various subject pillars. A solid list of key note speakers are lined up to share knowledge and insights – commencing with TRMC’s Charles Watson, GM – IR, Policy and Governance to talk through the Australian and New Zealand Budgets and what they mean for industry.
Leon Wilson, owner at Ballarat business Revolution Print will explore how printers can build a brand that brings in more customers, while Gordon Loch, from the List Factory, will explain how printers can upstream their services through data management and list facilitation services for their customers.
Other speakers will include customers, “providing insights into what they need when seeking print and mail services”.