TRMC forms partnership with Responsible Wood
The Real Media Collective has formed a partnership with standard development organisation, Responsible Wood, which manages the PEFC certification system in Australia and New Zealand.
Kellie Northwood, CEO at TRMC, said, “Working in partnership with organisations like Responsible Wood is a wonderful opportunity for our campaigns, and also for our members to have access to a global brand and resource library.”
The partnership will include initial focus on campaign content, research and promotion across mutually beneficial audiences as well as amplifying the messages of Two Sides and next year’s Love Paper campaign to wider audiences. In the new year, there will also be a TRMC certification review, to build educational sessions with commercial print members of printer schemes, and other programmes to reduce costs and procedures managing certification processes.
“Responsible Wood has long worked with many common members of TRMC, including the Two Sides campaign, both locally and internationally. The opportunity to support the Love Paper campaign, and build a stronger partnership with the paper and print sector is something we are committed to and looking forward to working closer together on various initiatives,” said Simon Dorries, CEO, Responsible Wood.
TRMC has long held the regional licence for Two Sides, promoting the environmental credentials of paper and print products across ANZ, and will be running the new Two Sides consumer campaign in 2022 – Love Paper.
It is in support of these campaigns that Responsible Wood has determined strong industry support and partnership with TRMC. “As an industry we are one of the highest certified manufacturing industries with a very strong environmental record. Paper, our largest raw material, is renewable, recyclable and sourced from sustainably managed forests. Our industry, and TRMC, supports sustainably managed forestry both locally and internationally as this ensures reforestation, sustainable employment and eradication of illegal logging practices”, said Northwood.
Responsible Wood, TRMC executives and board officers met this month, to provide an overview to approach, including COP26 Deforestation commitments across Australia and New Zealand, with the local planted forestry economy 90-100 per cent sustainably sourced across both countries. Industry positions will be communicated into government to ensure an accurate representation of the sector is provided.
“Following COP26, TRMC has met with several industry leaders and is preparing a strong carbon emissions, energy and deforestation education, communication and toolkit strategy for our members throughout 2022 and beyond. It is critical as a large manufacturing energy consumer, that our industry is well prepared and informed to be ahead of any government targets and commitments moving forward,” concluded Northwood.