The Print Files: Leading in Print, with Sandra Duarte

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Print21 presentsThe Print Files industry podcast, with the second episode of Leading in Print, this time with Sandra Duarte, CEO of Centrum Printing, on leadership, decision making and "being amazing" within the print industry.

Click on the blue button in the graphic above to listen, or download from your favourite podcast platform below.

In this episode Wayne Robinson, Editor of Print21, and Sandra Duarte, CEO of Centrum Group, discuss careers and leadership in the print industry, in our Leading in Print series for The Print Files.

The discussion starts with a review of Sandra's career, focusing on her motivation and drive along with her transition from a tourism business to Centrum Print in 2008. We discuss the factors that drove Centrum's transition from general commercial print to its reinvention as a large format trade and packaging printer.

Leading in Print: Sandra Duarte talkes to Wayne Robinson
Leading in Print: Sandra Duarte, CEO at Centrum, talks to Wayne Robinson

Sandra talks to us about the risks associated with the transition and their associated stresses. Having become CEO of Centrum Printing, Sandra also talks about the values she applies to her leadership, and the need to be willing to take a risk based on good information and planning.

We learn about the organic development of Sandra's leadership skills, the importance of managing your mindset, and her sources of inspiration, along with her commitment to guiding the next generation of staff and potential leaders for the print industry.

The episode wraps up with Sandra telling us how she manages to balance her career and work demands with her family, staying balanced and, of course, being amazing every day.

You can listen above, or follow on your own podcast platform:

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The Print Files Podcast is produced by Southern Skies Media on behalf of Print21, owned and published by Yaffa Media.

The views of the people featured on this podcast do not necessarily represent the views of Print21, Yaffa Media, or the guest’s employer. The contents are copyright by Yaffa Media.

If you wish to use any of this podcast’s audio, please contact Print21 via their website or send an email to

MC: Grant McHerron
Host: Wayne Robinson
Producer: Steve Visscher

Print21 - © 2021

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