CMYKhub ramps up as Vic recovery begins
The nation’s biggest trade printer, CMYKhub, is seeing a spike in orders as Covid restrictions lift. From next week it will be adding additional shifts in its major factories and returning to next-day delivery for some products.
The company says it seems the reduction in daily active Covid cases is providing some optimism in the market, and businesses are beginning to prepare for re-opening. This is also coupled with local council elections, being held by mail and due by 23 October, which has meant a greater reliance on direct mail marketing and printed material for how to vote.
Dayne Nankervis, chief operating officer at CMYKhub, says, “We have been inundated with brochure and flyer orders over the past fortnight that are required urgently.
“We have also seen in an influx in quote requests and orders for larger commercial-sized book orders. This could be a sign that consumers and retailers are looking for reliable locally produced product that won’t be held up in international freight."
Nankervis says CMYKhub has acknowledged the trends and listened to its trade partners in requiring greater speed to market again. From next week it will be adding additional production shifts into its Melbourne and Sydney factories to cater for the spike in orders and returning a number of its next-day dispatch products. These include business cards, 150gsm gloss flyers, 100gsm laser stationery, pull-up banners, and corflute signs.
He says: “We appreciate the patience our resellers have shown over the past few months. We know things have been taking a little bit longer to be delivered, with heightened Covid restrictions in Victoria limiting production staff, and causing freight delays, but it’s time we ramped up to help the industry rebuild.”