For two decades, Melbourne-based Label Line has converted and supplied unprinted pre-cut labels to trade and commercial printers on either side of the Tasman. The company prides itself on its extensive range, its variety of stocks – and its commitment to customer service.

There is more to label printing than meets the eye. As mainstream printing companies begin to explore the sector it pays to consider how to integrate labels into your workflow, and printIQ believes it has the solution.

A label is often the first engagement between a consumer and a brand. Integrating print and digital media to deliver multichannel communications is the beginning of a new era for label production.

While digital imaging technology enables the printing, the new iTech Centra HS digital system provides the means of converting short runs with custom shapes and quick delivery.

The impact of digital technology on the label converting sector is little short of spectacular. Konica Minolta is the latest entrant into the field with its AccurioLabel 190.

The choice between conventional and digital label printing is not as stark as you might think.

Labelexpo Americas – held in Chicago – can still turn out a pretty big crowd of converters from around the world, including Australian and New Zealand label printers who made the trip across the Pacific to see the latest and greatest label kit on display.