Grand Print scoops outdoor awards
Grand Print Services has scooped both print awards in the Outdoor Media Association’s (OMA) second Creative Collection competition for 2021.
"The Creative Collection competition often captures the zeitgeist and this quarter’s entries certainly exemplified where we sit as a nation. These reflections were captured across the board, from campaigns promoting sport, local tourism, art, and delicious home-grown produce, to messages encouraging vaccination. It was all about our togetherness and it is so wonderful to see that reflected back at us through the messages we carry on our signs,” said OMA CEO Charmaine Moldrich.
The judges recognised how simplicity and context were strategically used in the campaigns by the winners. There were six entries in the newest category Out of Home for Good, reinforcing Out of Home’s ability to spread positive messages and speak to the community.
Grand Print Services was the winner in the category of Big, Bold and Bright for Archibald 100, which celebrates a century of the Archibald Prize and won in the Innovation in Out of Home category for Wotif’s Kid Approved Tips campaign.
James Sultana, managing director of Illawara-based Grand Print Services said: "We are thrilled to have won these awards for the Archibald and Wotif campaigns. The Creative Services Team at JCDecaux come up with great concepts and we help bring the concepts to life. These jobs had many different types of print and installation methods applied to them to achieve the end result.
“As with most of us in this market, Covid has certainly had an effect on us. In late 2019 we invested heavily in automating our print and finishing processes, so the timing wasn’t ideal. But we’ve just turned five, and are very proud to have got this far, especially with the current global pandemic,” he added, extending his thanks to the loyal customers and staff who have helped navigate the company through the challenges experienced.
The competition attracted 36 submissions from OMA members BIG Outdoor, JCDecaux, oOh!media, QMS Media, Shopper and Val Morgan Outdoor.