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ANZ print and packaging solutions provider Jet Technologies is in a new partnership with X-Rite, a global leader in colour management and measurement solutions.

Strategic collaboration: (l-r) David Stead, business development manager Oceania, X-Rite; and David Reece, sales director, Jet Technologies
Strategic collaboration: (l-r) David Stead, business development manager Oceania, X-Rite; and David Reece, sales director, Jet Technologies

Jet Technologies now offers the complete suite of X-Rite products, including eXact Family products, PantoneLIVE, and ColorCert, making colour management solutions accessible to flexo, offset, and screen printing businesses in Australia and New Zealand. Customers can rely on Jet Technologies not only for products but also for technical support and assistance in optimising their colour management tools.

“Jet Technologies is excited about this new partnership and the opportunities it brings to the Australian and New Zealand printing and packaging industries,” said Jack Malki, director, Jet Technologies. “By combining our expertise with X-Rite's cutting-edge solutions, we are poised to revolutionise colour management, offering our customers a brighter and more efficient future.”

The roots of this partnership date back several years, and Jet Technologies has now been brought on board as an official X-Rite reseller. While the primary focus has been on the label segment of Jet’s business, the evolving landscape of the print industry and colour management means X-Rite’s solutions are now more comprehensive and relevant to customers across print and packaging.

Malki said, “The partnership brings numerous benefits to Jet’s customers – they gain a new level of access to comprehensive colour management solutions, alongside our ongoing product lines such as inks and films, from a single supplier. Furthering our one-stop-shop credentials is the fact that we also provide technical support and guidance, ensuring our customers can maximise the potential of their investments.”

With tools like PantoneLive, X-Rite engages with designers, brand owners and printing companies to establish colour standards digitally. These standards then flow “seamlessly” through prepress and production, resulting in a final product that the company says meets the brand owner's specifications.

According to Jet, X-Rite’s colour management solutions offer substantial benefits to businesses. It says they streamline processes, reduce costs, and “drastically” cut time to market. It cites global brands using X-Rite colour workflow solutions that have been able to reduce the time it takes to launch a product from concept to production from six months to just four days.

Jet says one of the most significant cost savings comes from eliminating the need for on-site press approvals. It says that by using digital colour management solutions, printing companies can guarantee colour matching without the need for print proofs and on-site approvals, saving brands money on travel expenses and reducing carbon footprints.

“Print customers are colour conscious and getting colour right the first time is an essential requirement for print providers. Today’s colour measurement solutions are more user-friendly and connected making it easier than ever to produce accurate colour each and every time,” explained David Stead, business development manager Oceania, X-Rite.

“Streamlined colour workflows and intuitive user interfaces enable less experienced workers to measure and verify colour from run to run, and across a diverse set of materials. This helps reduce risk and costly errors. Printers can feel confident they are producing high quality results efficiently and cost-effectively.”

X-Rite claims to be the only colour technology company that offers end-to-end solutions from the design stage to final print. This includes colour standards, software, and instrumentation to streamline workflows.

Looking ahead, X-Rite is working toward full automation in colour management. Many sites use handheld devices, but the next step is to automate and close the loop in colour management, optimising investments further. This can significantly reduce make-ready times, paper waste, ink usage, and energy consumption, all of which contribute to a more sustainable and efficient printing process.

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