PRINT21 MAGAZINE: INTERACTIVE PRINT

By Wayne Robinson | 22 September 2023

Marketing guru Malcolm Auld says digital numbness is creating tremendous opportunities for print to shine brightly, particularly when interactive innovations like augmented reality are integrated.

Mailing wins eyes: Malcolm Auld — *Innovation integration: Malcolm Auld*

To read the feature in full, turn to page 62 in the latest issue of the nation's favourite print business magazine, or click here to read the article in full in the online version of Print21.