Printed magazines offering $50,000 promo prizes
The nation’s magazine publishers are running an in-store promotion with cash prizes for both consumers and newsagents through National Newsagent Week 2021, which is happening next week.
For the third year, all the country’s major magazine publishers - Yaffa Media,( publisher of Print21), Are Media, Next Media, NewsLifeMedia, Lovatt’s Media, DC Thompson, Genera, Just Media, Marketforce, Puzzler Media Australia, Seymour, and Universal Media - have joined forces to launch an initiative to give back to newsagents and the community, to show their appreciation of the role newsagents play in Australia’s local communities.
The nation’s 2,700 newsagents remain the primary channel for magazine sales, with 33 million magazine sales generated from newsagents annually. Magazine sales in many sectors have increased during lockdown, with Money, Golf, and Australian Traveller among those doubling their reader numbers, according to Roy Morgan Research.
Working in conjunction with Ovato Retail Distribution - now owned by Are Media - and Ovato Print for magazine distribution, and the national peak body for newsagents, the Australian Lottery and Newsagents Association (ALNA), the publishing industry is offering customers who purchase a magazine at any newsagent until 3 October the chance to enter a draw and win up to $50,000.
The promotion is being supported with in-store displays, social media and advertising across national and metro magazines and newspapers.
Ben Kearney, CEO of Australian Lottery and Newsagents Association, said, “Consumers have made it clear that newsagents are their preferred outlet for buying magazines. And we have seen that the escapism and insights provided by magazines has been particularly in demand throughout the challenges of the pandemic.
“We’re so pleased to have the nation’s leading publishers joining together in support of newsagents and their local communities. As shoppers are driven to stay confined in their local areas and are encouraged to support small business, newsagents have been an enduring and primary point of sale for many and varied products and services, including magazines.”