Snap to launch Vaxxed for Freedom campaign
The country’s biggest print franchise, Snap Printing, is launching a Vaxxed for Freedom campaign, which will supply businesses with a range of materials, and a lapel pin with a V tick, to show its support for vaccination, and for business being able to open back up as lockdowns end.
The campaign has already received the backing of NSW minister for Jobs, Investment, Tourism and Western Sydney, Stuart Ayres, and is seeking the support of other politicians. Snap says the lapel pin will soon by seen on TV personalities and others who will be supporting the movement.
Snap plans to promote the campaign through mainstream media and business channels..
Snap Print centres, of which there are 130 in the country, will all be supplying Vaxxed for Freedom graphics including decals, banners, counter cards, table stickers, wall stickers and door stickers, along with refreshed Covid graphics for businesses reopening their doors. The graphics will be available from next week, and the pins will be available from 30 September.
Businesses will be able to order the Vaxxed for Freedom graphics either from any of the Snap Centres, or from its online e-commerce site.
Sonia Schwabsky, chief growth officer at Snap said, “We wanted to come up with something that supports business as we come out of lockdown and get back into trading. Vaxxed for Freedom is a great initiative, it says to customers of a business that it is a safe place to be, that it supports vaccination, and that it welcomes you."
Along with the support of government ministers the Vaxxed for Freedom initiative is also being backed by the Franchise Council of Australia, with the pins also likely available through a major retail partner.