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Six months out from opening its doors in July, Visual Impact Brisbane has well over 80 per cent of its floor space already booked, and has opened online visitor registrations.

Focused educational programme: Charley Blades, Visual Impact event manager
Focused educational programme: Charly Blades, Visual Impact event manager

The show will be the first in the sunshine state for six years, and vendors seem keen to showcase their wares in Brisbane, with the expo’s track record of proven reach throughout Queensland, and into Northern NSW, the NT, and beyond Australian borders into New Zealand and the Pacific islands.

Supported by platinum sponsor Roland DG, and gold sponsors Avery Dennison, Epson, Graphic Art Mart, HP, Spicers and Trotec, the show has already attracted a list of exhibitors which represents most of the industry’s leading names. They are promising visitors a comprehensive display of everything from software and workflows, to wide-format print, fabrication, illumination, engraving, and laser cutting.

Charly Blades, events manager for supplier association Visual Connections which owns and organises the show, says there are still stands available – but suppliers who want to take advantage of the opportunity will need to be quick, with several potential exhibitors already circling many of the prime positions which remain.

“We’ve seen excellent attendances at recent shows, with industry businesses keen to see and experience the latest technologies and innovations and make major investment decisions after enduring such long breaks during the pandemic,” she said.

“Brisbane is shaping up as no exception to this. The floorplan is looking pretty full, which is great so far out from opening, and we have already received our first registrations after opening bookings this week – so clearly there are business owners who are already looking forward to taking advantage of all the opportunities available to them in Brisbane.”

There will be an educational element to the show, but this year Blades says the focus is on delivering maximum value for minimum investment of time, with a programme the organisers are calling Expert Connections.

“Visual Impact only runs for three days, and we know that many visitors can only afford limited time away from their businesses to attend,” Blades explained, “so the sessions in our Connections Centre will be short, snappy and focused on the topic at hand, whether that’s economic or business updates, market trends, expert opinions, or sessions on various technologies and innovations.”

“The idea is to make sure visitors can gather plenty of knowledge, insights and ideas, as well as connect with experts who can really deliver value to their business, without taking too much time away from the exhibition itself.”

Visitors will also have a chance to see the latest innovations from exhibitors, including Roland DG, Mimaki, Elizabeth Machines, Sign Essentials, Ball & Doggett and Celmac, Currie Group, HP, Wilenco and Amari Visual. Other sizeable displays are being planned by Alfex CNC, Avery Dennison, Creative Graphic Supplies, Epson, Graphic Art Mart, Multicam, Mutoh, PHE, Pozitive, Smartech, Spicers and Trotec.

These will be complemented by a host of other, smaller displays covering a range of innovations, from names like Adzon, Amari Visual, Arlon, Digital FX Machinery, Eventech, Goodsense, Interone, Lettertech, M-Power Software, O’Brien Engineering, Poli-Tape, Print IQ, Pulse Laser Systems, SaLED, SAS, Stick On Signs, Thunder Laser, Velflex, Worldkougei Inc and Zoom Tec.

Visual Impact Brisbane will run from 10am to 5pm on Wednesday 17 and Thursday 18 July, and from 9am to 4pm on Friday 19 July, at the Brisbane Convention & Exhibition Centre at South Bank. Click here to register to attend the show, or view all the latest information, including the most up to date floorplan, on the Visual Impact website.

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