DRUPA TECHNOLOGY VIDEO: XMPIE

XMPie showed its new and 'flexible' Open XM technology, which it says gives marketers the freedom to fully leverage the latest web, email and mobile technologies, all while ensuring print and digital are in sync.

It is also showcasing how its new Campaigns on Demand will expand the capabilities of web-to-print to include the ability to order multichannel campaigns directly from the web-to-print store, combining any workflow along with multiple touch points. 

Enda Kavanagh, country manager ANZ at XMPie, outlines the new developments to Print21 editor Wayne Robinson, and says why they will make a difference to print businesses down under.