Sustainability a key pillar of HP stand

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The theme 'Print for the Future' and a strong focus on sustainability provide a solid message at the HP stand at PacPrint, with Craig Hardman, HP’s country manager, large format printing ANZ pointing out that there is more to the sentiment than meets the eye.

Craig Hardman: sustainability "more than
meets the eye"

"One of principal things you see when you look around our stand is that sustainability is one of our key pillars – that's not just an HP large format thing, it's an HP thing, and it extends to the products we make, and also in what we're actually doing," explained Hardman on day one of the show.

“How we build, develop and think about the future for our products is really important for us, moving forward, whether it be ocean or post ocean plastics that we put back in the machine or the recyclability amount that we have in our products."

This he says, extends to the HP stand at PacPrint. He says HP has calculated the carbon emissions from its stand at this year’s show, and has committed to offsetting double the amount using carbon credits in Australia.

According to the company, HP’s Print for the Future stand will be responsible for 28,809kg of CO2-eq emissions. The business will counter this with a 58,618kg CO2-eq offset via one of Australia’s top climate projects, the Yarra Yarra Biodiversity Corridor.

A walk through of the HP LFP stand (E14) revealed a host of high-quality photographic and poster printers, along with HP’s Latex printer range, with both flexible and rigid media printing options, offering 'green' features.

In the large format category, most of the HP DesignJet and HP Latex printers are Energy Star compliant, meeting some of "the strictest energy efficiency guidelines".  Plastic ink cartridges are replaced with HP Eco-Carton Ink Cartridge that reduces plastic by over 80 per cent and CO2e over 60 per cent.

In addition, HP Supplies and Packaging is certified with the highest global certifications including UL Ecologo, UL Greenguard Gold, ZDHC, toy safety and compatible eco-conscious media to connect to customers’ sustainability goals.

Hardman points out too that all of HP’s Large Format inks are made of up to 65 per cent water, and that HP latex inks are designed to avoid the hazards associated with eco-solvent, UV, and UV-gel inks without trading off performance

In addition, HP large format prints are recyclable, returnable, non-hazardous and safe for disposal.

HP's range of offerings on its 'dynamic and immersive' HP stand include the HP Latex 700/800 series, HP Latex R Series, HP DesignJet Z Series and the HP PageWide XL Series.

Visitors to the stand are invited to take part in an interactive and visual demonstration of HP's latest product innovations.

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