Personalisation Experience, which runs alongside Fespa (19 – 22 May 2026 at the Fira de Barcelona, Spain), will display the latest technologies, software platforms and production solutions for personalised print, customisation and on-demand manufacturing.
Taking place in Hall 3, experts from across the personalisation supply chain will be brought together to offer access to the systems, technologies and experts shaping the landscape of customisation.
Personalisation Experience will serve as a hub for brands, retailers, printers, manufacturers and technology providers to explore how customers place significant value on personalised products.
They will learn about how to leverage commercial opportunities in this field – from implementing variable data print and scaling up customisation production, to intelligent automation and connected workflows.
Visitors to the event will also be able to experience free-to-attend, expert-led conference sessions, taking place on the show floor and covering topics including personalisation, printing textile and signage.
The growing lineup of confirmed exhibitors include Antigro Designer, Design Huddle, MercuryFlooring, Makeblock Europe, Photo USA Electronic Graphic, OnPrintShop Software and Orange Tree Garments.
A single ticket to Personalisation Experience will provide visitors with access to all Fespa 2026 co-located exhibitions and conference programmes, giving exhibitors exposure to a broad, international audience who wish to explore personalisation, print, packaging, signage, textiles and corrugated – all under one roof.
“Personalisation is now fundamental to how brands connect with their customers. It has also shifted from being a specialist feature to a more widely available offering – and for printers, this presents huge commercial opportunities,” explained Duncan MacOwan, head of marketing and events, Fespa.
“Visitors to the show can explore creative solutions to capitalise on the customer demand for customised products and learn how they can make it central to their offering.
“I also encourage visitors to explore the co-located events, as there will be a number of suppliers displaying customisation-enabling solutions.”
All members of a Fespa national association or Fespa Direct can gain free access to Personalisation Experience and the co-located events.
Non-members can purchase super early bird tickets for €30 (around AUD$50) until 23 March, using the code FESM603.
For more information, click here.