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HP is demonstrating an entirely water-based, safe and sustainable printer portfolio, promising to enable printing of virtually any application, from posters to signage, to billboards, with odourless, water-based ink.

The stand is resplendent with applications produced on the HP print technology, with everything from posters and PVC-free banners, to wall graphics, floor graphics, table tops, soft signage and wall coverings, and cushion covers.

HP says its range is designed to provide the diversity and versatility to transform any surface with prints ‘ready to deliver’ straight off the printer to meet tight customer demand, while helping businesses meet even the loftiest of eco-ideals.

Watch Jeremy Brew, global specialist at HP, tell Print21 editor Wayne Robinson the benefits of using HP latex wide format print technology. 

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