Visual Impact Conference & Expo will be heading to the Sydney Showground on 2-4 September 2026, with event organiser, Visual Connections, promising a “new concept, vision and opportunities” for exhibitors and visitors of the reimagined event.
The 2026 iteration of the sign, graphics and visual communication expo is expected to draw around 4000 visitors, will feature some new initiatives, and is said to be perfectly timed to allow industry businesses to make the most of both local and international opportunities.
The co-located conference will bring together leading experts, visionaries and thought leaders to provide vital information and insights on economic conditions, industry trends, business leadership, and the big issues that can impact the market and create new challenges and opportunities.
“This will be a tightly focused show, designed to bring the best of the world’s innovations in digital, wide-format and textile printing; engraving, routing and laser cutting; conventional, digital and illuminated signage; promotional gifts, awards and trophies, and more, to the iconic Showgrounds Dome,” said Karren Challoner-Miles, executive general manager of Visual Connections.
“The daily conference program will have a broad scope, bringing together information and insights which will inform and equip business owners to understand the global market, identify opportunities, learn about Australian and international sustainability requirements, and capitalise on emerging markets and new technologies.”
Since joining the supplier association late last year, Challoner-Miles has been clear about her intention to review and assess all the Association’s activities and initiatives to ensure they align closely with the needs and values of both Visual Connections members and the wider industry.
“Industry businesses are facing a raft of challenges. It’s hard to get away from the workplace; time is tight, and money tighter. Yet it’s imperative for business owners to keep pace with technological changes, evolving trends and new market opportunities if they want to build success and stay ahead of their competition,” explained Challoner-Miles.
“On the supplier side, marketing budgets are as tight as ever, and trade shows take a real commitment in terms of stand builds, staff allocations and promotion. As show organisers, we need to make sure that our exhibitors can maximise the value of every square metre of space, and every moment they spend on stand.
“In short, the onus is on us to deliver trade shows which are sharper, more focused and more valuable than ever before – and we are embracing that challenge in 2026.”
The Visual Connections events team is already fielding enquiries from exhibitors keen to be among the first to confirm a prime position, and Challoner-Miles says they are also seeking expressions of interest from organisations in sponsoring the expo or conference, and from speakers in presenting a keynote address or seminar session.
Visual Impact Conference & Expo will run from 2-4 September 2026 at the Sydney Showground, Sydney Olympic Park.