Edale has appointed Rob Brown as sales and marketing director, to lead the company’s worldwide sales operations, marketing strategy, and channel partnerships, driving growth across the label and folding-carton segments.
Brown joins at a pivotal moment for Edale as it readies the launch of its refreshed CartonLine and LabelLine ranges in 2026.
Brown brings with him almost three decades of experience, most recently serving as sales director NW Europe and Export at OKI Europe. He has also held senior roles focused on driving customer, market and application understanding, leading to sustainable success.
“As we prepare for a major 2026 push with our new CartonLine and LabelLine platforms, Rob will be key to shaping our global go-to-market strategy,” said Lachlan Buirds, managing director at Edale.
“His track record in building high-performance sales teams and bringing complex technical solutions to market aligns perfectly with Edale’s ambition.”
With news expected soon about Edale’s latest machine portfolio, the company is scaling its investment in automation, single-pass carton production, workflow intelligence, and global customer support.
“Edale is perfectly positioned to help customers future proof their business for where the market is heading, more automation, more single-pass capability, and more converters broadening their offering across labels and cartons,” Brown said.
“I’m excited to help shape a global strategy that turns Edale’s technology into real competitive advantage for our customers.”