Edale is expanding its Southeast Asian footprint with the signing of a new distribution agreement with PT Samafitro, one of Indonesia’s leading industrial printing and finishing providers.
This partnership enables label and carton converters across Indonesia to access sales, installation, and service support for Edale’s LabelLine and CartonLine platforms through a trusted in-country partner.
“We’re thrilled to partner with Samafitro. The company’s strong presence and local service capabilities make them ideal distributors for Edale in Indonesia,” said Ryan Barrett, head of sales for APAC for Edale.
“Together, we’ll be able to serve converters more effectively, bringing the technical support, flexibility, and innovation Edale is known for directly to the Indonesian market.”
PT Samafitro, headquartered in Jakarta and known for its deep experience in digital and packaging printing, currently already carries Canon solutions.
The addition of Edale’s flexographic presses aligns well with its existing portfolio and strengthens its ability to serve converters pursuing high-efficiency, high-quality production workflows.
“We are excited to represent Edale’s LabelLine and CartonLine presses in Indonesia. Their flexographic technology complements our commitment to delivering advanced, end-to-end printing solutions,” added Tjhin Bui Phin, president director at PT Samafitro.
“We look forward to helping converters across the region benefit from single-pass capability, robust support, and become the preferred solution for their production line.”
The distribution agreement comes at a strategic moment, following Edale’s recent showcase at Labelexpo Europe 2025, which emphasised the importance of integrated carton production in the evolving packaging landscape.