Edale has appointed Brendan Martin as senior marketing manager, further strengthening its commercial leadership team as the business builds momentum into 2026.
The appointment follows the recent arrival of Rob Brown as sales and marketing director, and underlines the company’s commitment to growth, clarity of messaging, and closer alignment between product strategy, sales and marketing.
Martin joins Edale at a pivotal time for the business, as it continues to develop and promote its latest CartonLine and LabelLine press platforms, including the FL6p and FL4p, and sharpen its focus on supporting converters across labels and folding cartons.
In his role, Martin will be responsible for shaping Edale’s global marketing activity, strengthening brand presence, and ensuring clear communication of the company’s value across markets, channels and customer segments.
His focus will include campaign development, product marketing, thought leadership, and closer integration with Edale’s sales and service teams.
“Brendan’s appointment builds on the momentum we’ve created with Rob’s appointment,” said Lachlan Buirds, managing director of Edale.
“As we expand our product offering and refine our market focus, it’s critical that our marketing reflects the confidence, capability and ambition of the business. Brendan brings fresh energy and a clear perspective at exactly the right time.”
The appointment supports Edale’s broader strategy to invest in people, products and partnerships as demand grows for more automated, efficient and resilient flexographic production across both labels and cartons.
“Edale has a clear opportunity to challenge how converters think about flexo, workflow and production efficiency,” Martin said.
“With a strong product roadmap and an experienced commercial team in place, my focus is on helping the market better understand what Edale stands for, and how our technology supports real production outcomes across labels and cartons.”
With an expanded leadership team in place, Edale is positioning itself for a strong 2026, focused on helping converters simplify workflows, improve production economics and get more value from their press investments.