Australia’s presence in the global Out of Home sector has been strengthened, with Elizabeth McIntyre appointed to the board of the World Out of Home Organisation (WOO).
The appointment follows this month’s World Out of Home Congress in London, where Australian campaigns received three awards and a special mention for creativity and innovation.
McIntyre is one of two new directors joining the board, alongside Felipe Vianta, president of the Brazilian Out of Home Association.
WOO president Tom Goddard said the appointments would contribute to the organisation’s international outlook.
“WOO regularly rotates its board directors and we are very fortunate in being able to recruit such high-quality new members as Elizabeth and Felipe. The WOO board now has a truly global reach, and this will be an important strength as we move forward.”
Since joining the Out of Home industry body OMA and its MOVE audience measurement platform in April 2023, McIntyre has focused on measurement, industry growth and advocacy.
A key development during her tenure was the launch of MOVE 2.0 in March 2026, a data-led measurement system designed to establish a new currency for Out of Home.
OMA membership has also grown to 60 members, alongside the introduction of initiatives including the OMA Creative Awards and OUT There, a series featuring senior marketers and creative leaders discussing Out of Home campaigns.
McIntyre has also advocated for greater representation of women across the industry.
She said the appointment comes at a significant time for the sector.
“Out of Home is evolving faster than ever and Australia has an important role to play in that global conversation. I’m particularly passionate about ensuring more women see a place for themselves in this industry. Representation matters, and I hope this appointment encourages more women to step forward, lead boldly and shape the future of Out of Home.”