GJS has launched the fifth iteration of its website – a complete ground-up platform rebuild – delivering faster page loads, enterprise-grade security, and a significantly improved experience for print businesses across the country.
The story behind the new site is as much a personal one as a technical one.
“Most people don’t know that Greg Stone, our managing director, built the original GJS website from his bedroom when he was in high school,” said Lukas Stone, general manager of GJS.
“When it was launched in 1999, GJS was the only business in the print industry to have an online presence, and it was first again to introduce e-commerce capabilities just a year later. This latest iteration is the most significant rebuild in 27-years.”
Built on an enterprise-grade e-commerce platform, the new site adopts the highest current security practices including passkey support and delivers page load speeds 30-60 per cent faster than its predecessor.
The architecture was designed from the ground-up for larger screens, higher-resolution displays and mobile devices, reflecting how GJS customers browse and purchase today.
Beyond performance, the rebuild addresses requests from GJS' customer base – search has been rebuilt with personalisation and prominent placement at its core; and navigation has been overhauled to reduce the steps between landing and finding the right product.
Product pages carry more detailed information, and the loyalty points system has been simplified, removing minimum redemption thresholds so customers can redeem points on any order.
Solutions pages now let customers quickly compare which print method is right for them and dynamic ROI calculators let them visualise the return on their investment using their own data.
A new integrated workflow, run entirely by AI, processes and moves orders from the web to the warehouse in seconds – meaning in-stock items can be dispatched faster, ensuring GJS meets its same-day dispatch promise to customers.
All existing account features, including the supplies ordering grid, quick add to cart, orders dashboard, points statement, popular purchases, and downloads, have been retained and refined.
“The previous platform served us well, but in a world where AI assistants are increasingly the first point of contact between a customer and a supplier, the quality and structure of your content matters more than it ever has,” Lukas Stone added. “This rebuild was as much about how GJS is found and cited as it was about how the site performs.”
“Every category page, product description and buyer's guide on the new site has been written to answer questions our customers ask, structured so that both search engines and AI assistants can extract and surface the right information at the right moment.
“For a business like GJS, where trust and expertise are the core of the value proposition, showing up accurately and authoritatively in AI-generated answers is critical.”
Greg Stone, who once again led the technical development of the new platform added, "Every version of our website has been a reflection of where the business was at the time. This one took 10 months to create, and it is by far the most complex I have ever built. I am proud of what it does for our customers, and I am even more proud that after 27 years, we are still building it ourselves."
The fifth iteration of the GJS website is live now. Existing accounts, order history, points balances and saved addresses have all been carried across from the previous platform.