Heidelberg has topped off its anniversary year by winning a renowned Red Dot Award for its Print Media Centre (PMC) at its Wiesloch-Walldorf site in Germany, which has been rebranded as the Home of Print.
The company took home the Brands & Communication Design 2025 award in the Retail Design – Showrooms category.
The PMC is a large state-of-the-art customer demonstration and competence centre for the printing industry, and its design and equipment was said to set new standards in terms of offering a personalised customer experience.
Heidelberg reopened the PMC as the Home of Print in June 2025 and as part of the company’s 175th anniversary celebrations, it invited over 1500 international guests.
Customers visiting the centre saw complete end-to-end solutions for packaging, label, and commercial printing in action, and were able to put these to the test based on their own specific requirements.
“With the Home of Print customer experience centre, Heidelberg has created a unique platform that not only shows our customers the potential of ultramodern printing technologies for their business model, but also reflects the company’s growth strategy,” said Dr. David Schmedding, chief technology and sales officer at Heidelberg.
“Our customers are really impressed, and the Red Dot Award is a fantastic acknowledgment of our commitment to creating a new kind of personalised customer experience in our industry – one that we are confident will optimally meet market requirements.”
Each year, some 1000 personalised presentations take place at the centre, with customers usually bringing along their own print jobs so they can thoroughly test the machines based on their specific requirements.
No fewer than 120 Heidelberg experts are on hand to share their technical expertise and comprehensive application know-how, offering advice and support from the initial preparations through to the follow-up meeting after the presentations.
Throughout the year, the company also organises open house events for German and international customers. These events focus on the key industry trends in packaging, label, and commercial printing.
On top of that, Heidelberg provides around 100 guided tours of the PMC every year for visitors from brand manufacturers, schools, universities, and related sectors of industry. There are also regular training sessions for the company’s service team.
Besides the PMC at the Wiesloch-Walldorf site, the company also operates a global network of further customer demonstration centres in the USA, China, Japan, Indonesia, and Switzerland.
