HP, a global leader in digital printing technologies, and ePac, a pioneer and worldwide leader in digitally printed flexible packaging, have signed a large-scale commercial agreement that deepens their long-standing strategic relationship.
The agreement – estimated at $50 million – was signed during a flagship visit of ePac’s executive team to Israel, marking a decade of strategic collaboration between the companies.
This collaboration has driven a significant transformation in the global flexible packaging industry, accelerating the shift from traditional analogue production to digital printing, enabling full agility for brands of all sizes, true on-demand manufacturing, and dramatically reducing lead times from weeks to just days.
“We are celebrating a decade of partnership with ePac, and we are immensely proud of what they have built during this journey,” said Oran Sokol, VP and global head of strategic sales at HP Industrial Print.
“Together, we aligned early on around the evolving demands of the flexible packaging market where speed, personalisation, and sustainable profitability are essential requirements for success. By responding decisively to those shifts, our joint efforts have helped reshape the industry, and are now delivering tangible results.
“This new agreement underscores the strength of our partnership and equips ePac with even greater capacity to respond faster, minimise waste, grow profitably, and continue defining the future of digital flexible packaging.”
As part of the agreement, ePac, which currently operates a fleet of more than 50 HP Indigo presses, will install more than 10 HP Indigo 200K digital presses, expanding and bolstering its global HP Indigo fleet with the new Gen 5 presses.
The immediate value of the press purchase is approximately $20 million, with an expected additional $30 million in revenue from consumables and technical services over the next three years.
"This $50 million investment marks a pivotal moment in ePac’s evolution. By integrating more than 10 HP Indigo 200K digital presses into our global network, we are not just expanding capacity; we are redefining the standard for high-speed, sustainable packaging,” explained Parag Patel, president of shared services at ePac.
“Whether we are supporting a local startup or a global brand, our hyperfocus remains on delivering a universally superior customer experience. With our upcoming expansion in Phoenix and the launch of our new e-commerce platform, ePac is signaling a future of uninterrupted growth and digital-first innovation that our competitors simply cannot match.”
Based on HP Indigo’s new 5th-generation platform, the HP Indigo 200K delivers a major leap in productivity with roughly a 30 per cent increase in print speed and up to 45 per cent higher overall throughput compared to the previous generation.
The presses incorporate advanced AI-enabled tools for automated print-quality diagnostics and real-time defect detection and correction. These capabilities support continuous, nonstop printing and significantly reduce waste, helping global brands lower their carbon footprint and meet rigorous sustainability goals.
“Today’s agreement goes far beyond a commercial transaction – it is a declaration of strength and confidence in HP Indigo’s technology and resilience,” added Noam Zilbershtain, VP and general manager of HP Indigo.
“A global strategic partner like ePac choosing to expand with us at this scale is a powerful endorsement of Israeli innovation and our global delivery capabilities.
The new presses will be installed across ePac’s global operations in North America and Europe. Once installation is complete, nearly one-third of ePac’s worldwide press fleet will be based on the HP Indigo 200K platform.