At Dscoop Edge Rockies, HP unveiled new AI-driven software and press innovations designed to help commercial Print Service Providers (PSPs) unlock profitable growth through simplified operations, higher productivity, and greater control across increasingly complex production environments.
For HP, the future of work is anchored in enabling PSPs to generate profitable growth and fulfilment through technology, delivering innovation that empowers non-stop digital printing at scale.
“As digital print scales to meet new demands, our customers are no longer buying presses alone. They’re investing in outcomes – predictable productivity and speed at scale,” said Haim Levit, senior vice-president and division president of HP Industrial Print.
“At Dscoop Edge Rockies, we’re showing how our commitment to non-stop digital printing delivers those outcomes by connecting press innovation, intelligent workflows, and AI-driven reliability across the entire production lifecycle.”
Reinforcing HP’s commitment to commercial print and labels production, the company has strengthened its long-standing commitment to the A3 mid-range commercial print market with the launch of the HP Indigo 7K+ Digital Press.
Built on the proven 7X00 platform, with more than 2200 presses installed worldwide and a proven track record, the new press delivers enhanced cost efficiency, versatility and operational simplicity by aligning with HP’s broader vision for non-stop digital printing.
“Our non-stop digital printing journey continues at full speed. At Dscoop, we’re demonstrating once again that innovation at HP Indigo never stands still,” said Noam Zilbershtain, VP and general manager of HP Indigo.
“With the introduction of the HP Indigo 7K+ Digital Press, we are strengthening our commitment to the commercial A3 market, while accelerating momentum across commercial B2, labels, and flexible packaging.
“We remain focused on expanding what’s possible for our customers – delivering the quality, productivity, and versatility that enable true non-stop growth.”
The new HP Indigo 7K+ addresses mid-range customers’ needs for higher automation and operational simplicity, along with better economics and flexible print mode options, to support both high margin specialty applications and cost-efficient everyday jobs.
The HP Indigo 7K+ incorporates on-press automation and AI tools that streamline manual processes and can enable more efficient, data-driven decision-making. Plus, the new ECO Print Mode provides a cost-efficient four-color option that uses thinner layers of ink, ideal for text-heavy or less image-sensitive jobs.
“The HP Indigo 7K+ Digital Press is an excellent fit for our business, delivering the flexibility, speed, and performance today’s market requires,” said Richard Smith, partner and general manager of Xerographics Digital Printing.
“We’ve been testing ECO Print Mode extensively and have found that the colour quality meets our standards on most jobs, even for our demanding customers. The colour appears natural and visually pleasing.
“We anticipate using ECO mode for at least 50 per cent of our total HP Indigo 7K+ production volume. This technology aligns perfectly with our commitment to innovation and to providing our customers with exceptional quality, efficiency and versatility.”
Additionally, HP introduced the HP Indigo 120K Value Pack, available to HP Indigo 100K customers.
“Since installing the HP Indigo 120K Value Pack, we’ve seen increased productivity and a more stable, consistent workflow,” said Raul Lopez Jr., L&L operational director.
“After a short learning curve, our operators now prefer the new software. It’s intuitive, easy to navigate, and makes troubleshooting faster and more effective. Overall, the new Value Pack has significantly improved efficiency and operator confidence.”
As part of the non-stop digital printing vision, HP Indigo expanded its portfolio with the addition of print‑focused Automated Mobile Robots (AMRs), through an extended collaboration with MoviGo Robotics.
For the first time, HP will sell and fully support these AMRs directly, enabling true end‑to‑end automation across the entire production floor. The strengthened portfolio includes AMRs designed for B2 pallets of HP Indigo Commercial sheet-fed presses, as well as postal pallets, carts, and racks. It also introduces the new Sharko 5 RT, purpose-built for web presses across HP Indigo Labels and Packaging and HP PageWide roll transport environments.
“MoviGo has fundamentally transformed how movement works inside our factory,” explained Adam Carnell, CEO of Bluetree Group.
“Instead of designing our processes around fixed constraints, we now have a solution that feels limitless and genuinely tailored to the needs of high‑volume, high‑mix print manufacturing.
“Adopting robotics early has allowed us to scale smarter, improve flow, and stay ahead as a modern, data‑driven print business.”
HP is also marking 10 years of HP PrintOS, now connecting thousands of devices worldwide and enabling automated, data-driven production management.
Building on this foundation, HP Nio is now commercially available. Developed on HP PrintOS, HP’s AI-powered production intelligence solution introduces a conversational AI experience that transforms real-time production data and technical knowledge into clear, actionable guidance.
“For years, our customers have told us that printing itself is no longer the challenge – it’s managing the complexity around it,” said Diana Pascual Soldevilla, general manager, HP Industrial Print Software and Solutions.
“Our focus is on human-centric intelligent automation, where AI augments people rather than replaces them. With HP PrintOS and HP Nio, we’re turning data into clarity, helping teams understand what’s happening across their production environment and giving them the confidence to act faster, with greater control and less effort.”
Completing HP’s Industrial Print portfolio, HP PageWide continues to help customers scale with market-leading web inkjet solutions, recently surpassing 1.2 trillion pages printed worldwide and reinforcing its leadership in high-value production segments.
“The success of our customers is our success. Our solutions are driving non-stop printing at leading printers, and our relentless focus on incorporating intelligent automation is driving that success,” Barbara McManus, VP and general manager at HP PageWide Industrial, concludes.