IVE Group strengthens its position as Australia’s leading diversified marketing company by acquiring both Impressu Print Group and Budget Mail Services (BMS), and signing a long-term marketing services supply agreement with Domino’s Pizza Enterprises.
The acquisitions and partnership is said to further extend the Group’s national reach and integrated marketing capabilities.
Impressu, a well-established print and marketing services business, brings deep expertise in digital and offset print, letterbox marketing, signage, point-of-sale and logistics.
The company’s long-standing relationships across the quick service restaurant, retail, healthcare and public sectors will now benefit from access to IVE’s broader suite of creative, content and data-driven solutions.
In conjunction with the Impressu acquisition, IVE has entered into a multi-year marketing services supply agreement with Domino’s, which builds on an eight-year relationship between Domino’s and Impressu, and expands IVE’s remit across its wider capabilities, including creative and content, CX and data, events and activations, uniforms and more.
Sydney-based BMS also joins IVE, bringing additional expertise in mail and communications across sectors such as share registry, charity, publishing and education.
The addition of BMS increases IVE’s scale and flexibility in delivering high-quality print and mail solutions nationwide.
“These businesses are a strong strategic fit. They bring new capacity, new customers and enhance national reach, with Impressu offering growth opportunities in the fast-growing South-East Queensland and Northern NSW corridor,” explained Matt Aitken, managing director of IVE.
“I'm also particularly excited about the long-term partnership with Domino’s and the opportunities that presents.”
Integration planning is currently underway to ensure a smooth transition for customers and employees across both new businesses.