METRICS SURVEY TO CLOSE ON MONDAY

Printers have until Monday to complete the online 2023 PVCA Industry Metrics Survey, which will be used to build industry trends and forecasting analysis, in order to strengthen business planning.

The 20-minute survey will capture salary benchmarks, skills and training levels and shortages, employment demographics, customer group breakdowns, certifications, operational practices, and perceived challenges. Click here to get to the survey.

Rodney Frost, board member at PVCA, said, “This whole-of-industry survey is the first of its kind in a decade, and its results will provide a benchmark for printers to compare their business’ performance, key metrics and practices against industry averages. By participating in the survey, you are helping to drive change within our industry, and have an impact on shaping the future.”

All members will receive a complimentary copy of the full report containing the survey’s results, data and insights. Non-members can register to receive a copy of the final report after the completing the survey.

Produced with members and key industry stakeholders, the survey has been a project the association has been working on over the past ten months, with a comprehensive dive into building data relevant to the visual media sector. The primary aim is to provide members and industry, investors, government, and key stakeholders valuable insights into the state of the industry to ensure they are making informed decisions, establish business benchmarks to best practice, and identify trends.

Kellie Northwood, CEO, PVCA, said, “Our members have provided feedback they want to understand best practice for success with their businesses. Without understanding the industry averages we cannot benchmark and build best practice, nor can we develop tools to assist members to set performance targets to improve year-on-year.

“Through this survey we will be able to answer questions to – What are the future trends for our industry? How do we salary benchmark? How should I structure my business for improved profitability? and more. Building a strong understanding of our industry today and the prediction of planned business changes is critical.”

The Annual Industry Metrics Survey is supported by Ricoh Australia, which announced an industry partnership with the PVCA last year. Since then they have relaunched the Power of Print series into the upcoming PoP Summit, supported the Industry Awards in 2022, and now continue to build the industry metrics to ‘arm the industry for innovative, informed and progressive success’.

Results will be released and discussed across Australia with live events in Sydney, Melbourne, Adelaide, Perth and Brisbane this November across Ricoh showrooms. The results and insights from the survey will be compiled into two reports: an in-depth analysis for PVCA members and contributors, and a summary report released publicly.

“To ensure the industry is armed with rich insights, I urge each and every one of you, member or not, to respond to the survey and build metrics we can all use for our future success. I do also thank Ricoh Australia – it represents a supplier partnering with the industry for mutual success,” concluded Northwood.

To contribute to the survey, and receive your copy of the report, click on Annual Industry Metrics Survey 2023. The survey is open until Monday 9 October.

To register to attend the post-survey analysis events, click on Annual Industry Metrics Roadshow.