NEW FESPA BRANDING LOOKS TO FUTURE

Global sign, display, promotional products and garment printing association, Fespa, has unveiled new branding, which it says reflects its purpose, and which is being rolled out across all its assets.

The association says its purpose is to serve its community, promote creativity, and connect print professionals with the tools and knowledge they need to thrive. Fespa, best known for its annual global exhibition, is an active association in ANZ.

According to Fespa, the refreshed look features a sleek, modern font and fresh logos that deliver consistency across its branded assets and event portfolio, highlighting its commitment to facilitating innovation, collaboration and excellence.

The new branding is being rolled out across all Fespa platforms, including its website, social media channels, member communications and flagship exhibitions.

Duncan MacOwan, head of Marketing and Events at Fespa, said, “Our new look is fresh, futuristic and brings a new level of clarity to how we present ourselves to our global community. Importantly, it reinforces our commitment to inspiring and supporting our network as the print landscape continues to evolve.”

The new branding coincides with the release of the Fespa Future manifesto, which details how Fespa connects, inspires and supports its community beyond its global exhibitions. The Fespa Future manifesto is the first Fespa report to be entirely designed in the new branding.

Fespa says the ways in which it connects, inspires and supports its community beyond its events include:

·       It shares insights and signposts trends through its Thought Leadership Partner Keypoint Intelligence, as well as its various channels;

·       It stimulates innovation and knowledge-sharing via its website, content hubs and Club Fespa content;

·       It promotes sustainability and leads by example, having received ISO Certification for Sustainable Event Management in 2024;

·       It actively engages the next generation of printers through its associations’ activities and Youth Engagement Days at its global exhibitions;

·       It reinvests into its associations’ activities and programmes across the world;

·       It provides printed educational resources and other support to underserved communities around the world, while also encouraging sustainable practices across the print sector, through its sister organisation, The Fespa Foundation.