Spending on outdoor print in the second quarter rose strongly, up by 11 per cent on the previous year.
Some $86.17 million was spent on out-of-home (OOH) print advertising in the second quarter, compared with $77.63 million in the same period last year.
The growth was tempered by a 1.8 per cent reduction in market share against digital outdoor, with print now accounting for less than a quarter of the total spend at 23.7 per cent.
In total, the net outdoor media revenue increased by 19.36 per cent for the second quarter at $363.6 million, up from $304.6 million for the same period last year.
OMA CEO Elizabeth McIntyre said, “The continued double-digit growth of out-of-home demonstrates the industry’s critical role in today’s media mix. With OOH delivering the strongest ROI across major media channels, it’s no wonder that we’re seeing sustained investment and confidence within our industry."