Roland DG’s ‘Make Your Mark’ global brand refresh signals more than a visual update – it’s a signal of where the company is heading, and how it plans to support its customers in getting there.
And the launch of the new TrueVis VG4 Series with TR3 inks reinforces that vision into sharp, practical focus, pairing refreshed branding with technology designed to deliver greater performance, versatility, and creative confidence.
For more than four decades, Roland DG has built its reputation on engineering excellence and reliability, but the refreshed brand marks a shift beyond products alone and toward a broader ecosystem – one that blends hardware, software, consumables, and service into a cohesive, confidence-building experience.
“The repositioning reflects a deliberate shift from being product-focused to delivering a complete, integrated ecosystem,” Greg Stone, product and marketing manager at Roland DG Australia, tells to Print21.
“Roland DG is aligning its brand with the broader needs of customers – combining hardware, software, consumables, and service into a unified experience that builds confidence, consistency, and pride in output. It signals intent to support not just production, but business impact.”
That philosophy is embodied in the TrueVis VG4 Series, the first major product release under this new brand banner.
Available in two models (64-inch and 54-inch), the series is designed for sign makers and print service providers who need flexibility alongside performance.
Image quality is where the VG4 makes its most immediate impression. Leveraging high-precision ink droplet control and advanced colour processing, it produces sharper detail, smoother gradients, and highly accurate, repeatable colour.
For businesses working with brand-critical graphics, this level of predictability is essential. It’s not just about looking good once, it’s about matching colours job after job, across different media and applications.
The expanded TR3 ink set plays a crucial role here. The addition of Red and Light Black ink enhances colour gamut and tonal control, allowing for richer mid-tones, improved neutral greys, and more precise brand colour matching.
Combined with existing options like Orange, Green, and White, users gain a broader and more versatile palette. White ink performance, in particular, has been significantly improved, delivering higher density and faster output.
Importantly, the VG4 doesn’t treat quality and productivity as trade-offs. Its workflow innovations are clearly aimed at reducing complexity in day-to-day operations.
Users can initiate print jobs directly from the control panel, cutting unnecessary steps between software and device. Remote management via Roland DG Connect adds another layer of flexibility, allowing operators to monitor and control production when not physically there.
“Roland DG Connect allows operators to monitor performance, manage jobs, and oversee devices without being physically present – adding flexibility, reducing downtime risk, and enabling more proactive decision-making in day-to-day operations,” explains Stone.
The inclusion of VersaWorks 7 further strengthens this workflow. Faster processing, native PDF 2.0 support, and enhanced colour tools simplify even complex jobs, while variable data printing opens the door to more personalised, high-value applications.
Taken together, the TrueVis VG4 Series with TR3 inks is more than just a new printer, it’s a tangible expression of Roland DG’s evolving identity – giving users the tools, confidence, and consistency they need to produce work they’re proud to stand behind.
‘Make Your Mark’ is, ultimately, about impact – on a business, on customers, and on the spaces those graphics inhabit. With the VG4, Roland DG isn’t just articulating that idea, it is delivering it.
This article was first published in the May-June 2026 edition of Print21, page 20.