Zund Australia is helping to unlock new growth potential for its clients with its newly released ‘Cutting Beyond’ package, which delivers the tools, training, and expertise to help operators go beyond standard applications and turn capability into profitability.
The ‘Cutting Beyond’ package is built on Zund Australia’s extensive experience supporting print and sign businesses who have already expanded into more advanced applications.
According to Dale Hawkins, managing director of Zund Australia, precision, speed, repeatability and customisation are no longer optional in today’s world – they are the foundation of competitive production.
Hawkins adds that investing in a cutter is only part of the story. He says that for a business to truly grow, it needs more than just hardware, it also needs the right tools, training, and support.
“Historically, many businesses developed this capability gradually through trial, experience and incremental investment. The ‘Cutting Beyond’ package now enables new sign and print customers to enter these markets immediately, with a proven setup and workflow from day one, rather than developing solutions organically over time,” Hawkins tells Print21.
“In addition to our technical expertise, one of Zund Australia’s key selling points is as a total solutions provider.”
The package combines Zund Australia’s market-leading cutting technology with advanced software, structural design tools, and expert operator training. It equips businesses to expand into high-margin markets such as packaging, POS displays, exhibition booth manufacturing or industrial applications – all with the same machine.
The “Cutting Beyond” package includes a new Zund S3, G3 or D3 digital cutter along with Zund Cut Centre V4 software which incorporates cutter control, editing and workflow functionality.
Also included in the package is a one-year subscription to Zund Design Centre software; pre-press software; machine operation and application user training from highly experience certified system trainers; and exclusive access to new release knife and router bit technology.
“Zund digital cutters have always been capable of processing a wide range of materials extending to aluminium, MDF, acrylic, PVC, canvas and textiles. Over recent years, we’ve seen a clear market opportunity with traditional sign and print businesses expanding into non-print applications to diversify revenue and remain competitive,” Hawkins explains.
“As a result, sign and print companies moving into these industrial, packaging, and display applications have benefitted the most so far from our ‘Cutting Beyond’ package.”
By investing in Zund, Hawkins says businesses in sign and graphics get much more than just the cutting system – they get an investment into the future and into new growth potential.
Hawkins says it is a quality promise and an investment in reliable digital cutting without compromise – for ultimate cutting results and new, unprecedented high-margin applications.
“Zund digital cutters are based on a highly modular system. The Universal Modules are designed to accommodate a broad range of Zund tools, making it extremely cost-effective to adapt the cutting system as materials and applications evolve,” Hawkins adds.
“In addition, the Zund Cut Centre software is developed in-house and is continually enhanced. Through our software maintenance program, customers can ensure their systems remain up-to-date, allowing them to respond quickly to new production requirements and emerging applications.”
With this package, Zund Australia positions itself as a growth partner, not just a technology supplier – helping businesses gain the confidence, expertise, and flexibility to diversify their offering, increase margins, and future-proof their operations.
Zund Australia isn’t just supplying technology. It’s partnering with customers to help them unlock new opportunities and achieve sustainable growth.
According to Hawkins, the future of digital cutting in Australia’s print and sign sector lies in more creative, higher-value work that goes beyond standard sign and print applications. This includes increased design complexity, multi-material projects and functional products that combine print with advanced finishing.
“As businesses look to differentiate and add value, digital cutting will play a key role in enabling innovation, customisation and faster turnaround,” Hawkins concludes.
This article was first published in the March-April 2026 edition of Print21, page 14.
