PRIMA PMI MAKES MEGA RICOH ORDER
Australia’s largest print-on-demand fulfiller, Prima PMI, is set to install ten Ricoh 9500 production printers at its Melbourne facility, which is reportedly one of the largest deployments in the world.
The new Ricoh 9500 deployment will complement Prima’s existing eight Ricoh Pro C9210 machines and a large fleet of dye sublimation, DTG, latex, aqueous and eco-solvent printers.
Amnon Judah, managing director, Prima PMI, said, “We’re very impressed with the high-quality production output of the C9500 units, which is critical for us at a time when we’re experiencing growing print volumes.
“We selected Ricoh as we wanted to invest in the best technology to meet growing customer demand, and needed to ensure that the technology was reliable and that the support and training provided by the vendor would be second to none. A deep engagement with Ricoh management in both Australia and Japan helps enable us to remain at the leading edge of innovation in the industry and deliver successful customer outcomes through efficient fulfillment and larger capabilities.”
Prima says it has had a long relationship with Ricoh, starting with the Pro C9110s then moving to Pro C9210s and now Pro C9500s. Over the course of this six-year relationship, both businesses have optimised offerings and infrastructure to push machines, service levels and technology to the limit to enable technology transitions some thought not possible on the platform, and deliver more value to brands and end customers.
The fulfillment company says the decision to select Ricoh follows the acquisition of PMI Imageworks in late 2022 when an extensive digital press RFP was kicked off for both organisations. The RFP involved a three-part process. The first incorporated a technology review and benchmarking period. This covered narrow web, electrostatic ink, roll and sheet inkjet, B2 and SRA3 formats and toner. The District Photo Group, parent company of Prima PMI, has all these deployed.
After considering all options that fit within space, power, ceiling height, sheet yield, service levels, finishing infrastructure limitations, CO2 and ROE targets, the toner was selected.
The 9500 has improved yield by being able to change fuser temperatures faster when stock sizes change. The device also has a fuser that can vary the look of the toner by reducing the gloss level of the toner and providing a matte look. The Ricoh Pro C9500’s new fusing unit enables printing of 40 gsm thin media, which has been traditionally challenging for digital presses to print.
New peripherals enable non-stop printing, continuous paper feeding and output up to 960 mm in length, making it easier for commercial printers to capture new business such as A4 size four-panel brochures or print on challenging stocks.
The Ricoh Pro C9500 machines have been designed to strengthen and future proof commercial printing businesses with improved automation, high-speed output, quality consistency, reliable and less redundant operations.
Mark Moro, national Ricoh graphic communications sales manager, Ricoh Australia, said, “We are delighted to support Prima PMI in their next phase of growth and look forward to continuing to be a valuable partner by supplying scalable, industry-leading solutions for great customer outcomes for many years to come.
Judah added, “I am confident we now have in place a digital printing infrastructure that can grow with the company and support operations well into the future. Ricoh continues to be a strategic partner for us and will help to ensure that their infrastructure will provide the performance and features that we require.”