Marking its 20th anniversary this year, Universal Approach has grown from humble beginnings into a full-service provider of print, mail, storage, 3PL, and promotional marketing solutions, with an eye firmly on further expansion.
Founded by managing director Amit Gupta in a 3 x 3 metre-room two decades ago, the business now operates out of a 1625-square-metre facility in Dandenong South.
What began as a one-person operation has evolved into a dynamic enterprise, with 16 staff on hand, serving a wide range of industries, including charities, construction, education, finance, healthcare, local government, manufacturing, property, hospitality, and retail.
Recent growth has seen the company expand into promotional marketing, complementing its established offering across direct marketing, print and mail, plastic wrapping, fulfilment, packaging, contract packing, and third-party logistics (3PL). The move positions Universal Approach as a one-stop solution for clients seeking integrated communications and distribution services.
“It has been a very exciting journey so far,” Gupta told Print21. “As a growing business, the team and I are committed to providing clients with a seamless service that spans print, mail, storage, and 3PL distribution. We’re also planning to expand our sales team in the very near future to continue building our client base while maintaining our high service standards.”
Earlier this year, the company strengthened its digital printing capabilities with the installation of a Konica Minolta AccurioPress C14000, adding to a fleet that now includes three full-colour production units.
“The addition of the AccurioPress C14000 has allowed us to double our productivity. We have now converted one of our other printers to be dedicated to envelope printing,” said Gupta.
The company's production warehouse is equipped with a comprehensive range of machinery, supporting services such as plastic and shrink wrapping, trimming, banding, drilling, collating, booklet making, folding, perforating, gluing, scoring, inserting, smart inserting, and handline pick-and-pack operations.
From a one-room venture to a fully-fledged production and fulfilment hub, Universal Approach’s trajectory over the past 20 years reflects a commitment to adaptability, innovation, and customer-focused growth.
