The Visual Media Association (VMA) has launched a two-part online briefing series to support Australia’s paper, print, packaging, sign and mail sectors in navigating the evolving impacts of the Middle East crisis.
The VMA Middle East Crisis Impact Briefing will bring together leading industry advisors and subject matter experts to provide members with critical insights and practical guidance across supply chain disruption, freight, raw materials, trade partnerships, customer communication, and workforce readiness.
The series has been developed in support of the recent release of the VMA’s Advisory Contingency Planning report and ongoing government updates, ensuring industry is equipped with both the context and the actions required to manage emerging risks.
Part one (28 April, 10am) of the series will focus on understanding the landscape, with a panel of experts across freight, raw materials supply and international trade outlining current conditions, anticipated disruptions and key pressure points. The session will provide members with a clear view of what the industry needs to prepare for in the coming months.
Part two (30 April, 10am) will shift to practical business response, bringing together specialists in sales, customer advisory, team training, industrial and human relations and communications to guide businesses on how to respond effectively. This includes managing customer expectations, maintaining confidence and positioning businesses proactively during a period of uncertainty.
Kellie Northwood, chief executive officer of the VMA, said the briefing series reflects the critical role of the Association in supporting industry through disruption and representing its interests at a national level.
“The VMA plays a vital role in representing our industry into government and working collaboratively on practical solutions that support business continuity and economic stability,” said Northwood.
“This briefing series is about ensuring our members, and industry, are informed, prepared and supported with clear, actionable advice. We are bringing together experts from across the supply chain and customer interface to provide a complete view of both the challenges and the opportunities ahead.”
According to Northwood, while the immediate impacts are being closely monitored, Australian businesses should be mindful of the lag effect associated with global supply chains.
“Due to Australia’s geographic distance from key markets, there is often a delay between global disruption and local impact,” she explained. “While some effects are already being felt, further pressure across freight, materials and delivery timelines is expected to emerge over the coming months.”
The VMA confirmed it will continue to work closely with government departments and agencies, advocating on behalf of industry while providing members with regular updates and guidance.
“We will continue to keep members informed as the situation evolves, including updates to our Advisory Contingency Planning document and insights drawn from ongoing government advice,” Northwood added.
“The panel sessions will provide practical advice on how businesses can work with suppliers and customers to manage disruption, maintain service delivery, and protect commercial relationships.”
The VMA is encouraging all to register for the series, noting that access to recordings will be provided for those unable to attend live, but only if they have pre-registered.
“While these conditions present challenges, our industry has consistently demonstrated resilience. We have navigated disruption before and we will do so again, working together and enacting considered and prepared plans. The VMA is here to support and assist in every way we can,” Northwood concluded.
Registrations for the VMA Middle East Crisis Impact Briefing part one and part two are now open. Members are encouraged to secure their place to access the latest industry guidance.