CCL bushfire label up for design award

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A CCL printed wine label is a finalist in the New Zealand Best Design Awards, with the Brown Brothers’ limited edition BlazeAid Shiraz, which aimed to help rebuild communities affected by bushfires, up for a gong.

Blaze support: CCL printed label on Brown Bros Shiraz
Blaze support: CCL printed label on Brown Bros Shiraz

The Shiraz was released after Australia’s bushfire season earlier this year, with 100 per cent of profits donated to national organisation Blaze Aid, which helps local communities rebuild infrastructure after natural disaster.

The label is printed by CCL – the world’s biggest label converter – on Manter Cotone Extra Bianco 130gsm, a raw material with variations for a ‘natural’ effect, and features a mottled foil background in teal – an “unconventional foil application” to achieve a textural premium finish to the label – as well as gold foil, and a highbuild gloss varnish.

CCL has four label printing plants in Australia – in Melbourne, Sydney, Griffith and the Barossa Valley – and one in Auckland.

“The Brown Brothers Limited-Edition ‘BlazeAid’ Shiraz has unisex appeal and is beautifully embellished with subtle, high-quality print finishes to reflect the quality of the wine,” said Brian Llagas, design director at The Edison Agency which created the label.

“The contrast between the native Australian botanicals juxtaposed against a deep-blue mottled foil background cues a hopeful, flourishing future for the local bushland.”

“This was a collaborative pro-bono program with support from Brown Brothers, printers, designers, photographers and PR partners – a great signifier of an industry coming together for a positive community cause.”

The Best Design Awards 2020, hosted by The Designers Institute of New Zealand, will take place on 13 November, and showcases design across a number of categories, including graphic, product and digital.

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