LABELEXPO TO MOVE TO BARCELONA

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Label printers will need to pack their boardies and sunnies for future Labelexpo events, the global show is moving to Barcelona, with this September’s event set to be the last ever in its usual Brussels venue.

Barcelona bound: Labelexpo to move from Brussels ibn 2025
Barcelona bound: Labelexpo to move from Brussels in 2025 - Photo by Jeremy Bishop on Unsplash

Labelexpo will move to Barcelona Fira for its 2025 edition. Labelexpo 2023 will go ahead as planned this year at Brussels Expo between 11-14 September. 

Show organiser Tarsus says the move to Barcelona in 2025 comes after extensive consultation with label industry stakeholders, and takes advantage of the facilities both at the Fira venue and in the city of Barcelona.

Launched in London in 1980, Labelexpo has been held in Brussels every two years since 1985. Regional Labelexpo events now take place around the world, the nearest one to Australia is held in Bangkok, but sees virtually no ANZ printers. The European show is the one that attracts the Aussie and Kiwi label fraternity. 

“The benefits for both our exhibitors and visitors in moving Labelexpo Europe to Barcelona are clear,” said Jade Grace, portfolio director at Labelexpo Global Series. “We have reached maximum capacity at Brussels Expo, and the Fira heralds the next phase for Labelexpo Europe’s growth. The bigger halls promote an easier flow of visitors around the show and the infrastructure lends itself to the technical needs of our exhibitors.

The modern halls at Fira are equipped with a ventilation system to continuously replenish the air and the fast, complimentary wifi can link up to 128,000 concurrent users. There are extensive catering options, and the venue has a strong commitment to green energy and sustainability – the Fira has 25,000 solar panels installed on the roof.

Fira de Barcelona is well situated for convenient access to the city of Barcelona with its hotels, restaurants and tourist facilities. Barcelona offers 40,000 hotel rooms, estimated to be double that currently available in Brussels. Hotel block booking with discounts has already been confirmed by the organiser.

The venue is a 15-minute drive from the international airport and is located on two metro lines, for those travelling to the show by car there are 4,800 parking places on site.

Christoph Tessmar, director Barcelona Convention Bureau, commented, "We are grateful to Labelexpo for choosing Barcelona for their flagship show. We look forward to hosting such an important event in 2025. All city partners will help in making the event a huge success. We welcome the labels and package printing industry to Barcelona."

Commented Lisa Milburn, group director of Tarsus, “We will always look back with fondness at the years we spent in Brussels, where Labelexpo grew into the world-leading exhibition it is today. The move to Barcelona will build on that heritage and gives Labelexpo Europe the room it needs for future growth. The amazing Fira de Barcelona venue, and the commitment of Barcelona City to make the show a success, will ensure that Labelexpo Europe continues to hold its place as the world’s leading event for the labels and package printing industries.”

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