LUMINAR PRINTS REBRANDED MINGLES
The successful collaboration between digital pouch and label printer Luminar, now part of the QLM Group, and food start-up Mingle, is continuing with Luminar printing the newly rebranded packaging for the fast-growing line.
The new look for Mingle is designed to reflect its product mantra – to provide consumers a ‘better for you’ offering that is different from traditional, heritage seasoning brands.
When Mingle’s founder, Jordyn Evans, launched the brand seven years ago, she started with a $40,000 investment of her own savings. She says she quickly learnt how to build a startup business from the ground up.
Flexible packaging supplier Lumimar has been with Mingle from the beginning, printing on-demand short-run versioned pouches for the business, which has grown rapidly with the brand now stocked in 2500 Coles and Woolworths stores across Australia and New Zealand.
Mingle is continuing to work closely with Luminar, which produces the pouches, and Sonoco, which produces the canisters with labels already applied.
Evans said that when she launched Mingle seven years ago, there was no brand in the pantry aisle that really inspired her, she wanted her brand to be fun, have natural ingredients, speak to a younger audience, have personality and stand out on the shelf.
As Mingle continues to expand into different categories in the supermarket, the team wanted the brand assets to be more distinctive and recognisable across different categories on shelf.
In December last year, QLM Label Makers created a new division, qlmflexibles, with innovative print businesses Luminar and Read Labels & Packaging, and is targeting both the digital and FMCG flexible packaging markets under the new brand.
The new business offers flexible packaging, premium labels, folded cartons, and barcode and label printers. It is also looking to enter the long run analogue flexo market.