160 Orders for Fuji Xerox’s 700 Digital Color Press and iGen4

Orders for Fuji Xerox’s new 700 Digital Color Press have surpassed 150 systems since launch, while Xerox iGen4 sales have now exceeded 10 units, for a combined total of more than 160 orders.
 
Simon Lane, (pictured) national manager for production services business at Fuji Xerox Australia, says the success has been the result of a ‘perfect storm’: “We launched paradigm-shifting print platforms at PacPrint, which grabbed the market’s attention. The timing of PacPrint was perfect for the industry, falling just one month prior to the 30 June deadline for phase one of the Government investment allowance.
 
“Our sales team spent May and June in close consultation with our many customers, and the result is that June has been a record month,” said Lane. In one month, Fuji Xerox signed more than 50 orders for the 700 Digital Color Press and five orders for the Xerox iGen4.

Lane said many of the orders for the 700 Digital Color Press have been signed by customers who are new to digital, with numerous commercial printers taking their first steps in to the world of digital print. The Xerox iGen4 sales have been to a combination of existing Xerox iGen3 users and new clients, reinforcing the broad appeal of the Xerox iGen4 platform.
 
“The iGen4 is being installed into commercial printers, mailing houses, photo book manufacturers and more,” said Lane. “It is meeting our customers’ needs for productivity, image quality and automation.”
 
At PacPrint, Fuji Xerox Australia also announced its release of a Hire Purchase finance agreement, to assist eligible businesses to take advantage of the Federal Government’s investment allowance. This allowance enables small business to purchase equipment through to 31 December 2009 and potentially gain the benefit of the tax rebate.
 
“One of the biggest challenges facing the printing industry is securing finance for investments. Fuji Xerox Finance is our own business, and it allows us to provide a total solution to our customers,” said Lane, at the same time cautioning clients to always seek independent financial advice before committing to major investments.
 
“Despite the gloomy outlook from various commentators, we’re genuinely impressed by the resilience and entrepreneurial nature of our many customers, who are seeing 2009 as an opportunity to win customers and grow their business,” he said.