2019 in Review: Print21 powers forward on multiple platforms
In the ANZ print trade media landscape it was Print21 that powered forward, with its commitment to quality content and its unrivalled editorial industry engagement and experience setting it apart from the rest, as the magazine and associated platforms grew throughout the year.
During 2019 each issue of Print21 – which has the highest circulation in the industry – had more pages than any other title, with in-depth, incisive features covering a broader range of topics. Its high number of display advertisements demonstrates that industry suppliers recognise its level of engagement with the industry.
Between them Print21 senior editors Wayne Robinson and Patrick Howard have been to 15 drupas, highlighting the gulf between Print21 and the rest – although Robinson quipped “I don’t know if 15 drupas is a badge of honour, or tragedy writ large!”
While other publishers have been reducing issue numbers or merging them, Print21 has now developed into a multi-platform media hub, with the bi-monthly magazine at its core. Online, the Print21 website is the best read in the industry, with the twice weekly news bulletin carrying significantly more stories – including many not found anywhere else.
The exclusive weekly PlayPrint21 video bulletin is increasingly popular, with Robinson's Thursday afternoon wrap-up of the week's big news stories proving a boon to time-pressed industry professionals.
The Print21 + PKN LIVE New Frontiers in Packaging Print forum held in August proved as popular as ever, enabling printers to engage with brand owners and designers to understand what they are looking for from the print community.
Lindy Hughson, publisher of Print21 said, “With the backing of Yaffa Media behind it and the editorial team it has in place, it is no surprise that Print21 has had a stellar year. We are committed to providing engaging content for the industry, there is no doubt that Print21 are the people who know print. We look forward to providing the print industry with the best possible media in 2020.”