$4.3 million of HP kit going under the hammer with $9 unreserved start bids

Described as ‘the production digital printing sales event of the year’ the massive clear-out brings a new level of market power to the online auction sector.

GraysOnline has been appointed to clear out Hewlett Packard’s remaining stocks of the now discontinued HP 9850mfp – previously the  top-of-the-range 50 ppm A3+ full colour ‘production lite’ digital press/printer, with a rated duty cycle of 150,000 pages per month. All printers are brand new in cartons but are being sold to clear without warranty to make way for HP’s new range.

GraysOnline printing specialist Andy McCourt describes the auction as
“We have put together bundles targeted squarely at the print-for-pay, inplant, graphic design and high-end office markets. Eighteen of the HP 9850mfps come with external EFI Fiery S300 print controllers for a fully colour-managed workflow and even variable data capability,” he said.

“Some of these also have EFI’s Graphic Arts software package and ICC profiling kit with spectrophotometer. A further seven come with EFI’s embedded X3e print controller for less mission-critical colour. They all start at auction for $9, irrespective of configuration.

“The top configurations were selling for between $110,000 and $125,000 – they are true 50 page-per-minute production digital machines with oversize A3 capability for crops and bleeds. HP wants them all sold off and has chosen GraysOnline to undertake this since we regularly clear the company’s discontinued consumer/prosumer lines as well. This really is a fantastic once-off opportunity to pick up an excellent graphic arts production-grade digital printer for a song,” said McCourt.

Along with the colour HP9850s – also badged by Konica Minolta as the Bizhub C500 which won the 2004 BERTL award - is an array of toners, finishing, trimming, hole-punching and inserting accessories plus two mono high-volume HP machines, an 85ppm 9085mfp and a 55ppm 9055mfp.

Michael Hayes of GraysOnline is managing the auction which commences October 8th, and ends on October 11th. The auction preview is up on www.graysonline.com.au .

For any pre-auction enquiries, please contact Michael Hayes of GraysOnline by phone (02) 9741 9600 or email Michael@grays.com.au

Caption: Michael Hayes of Grays Online surrounded by the brand new HP printers.