Aarque Graphics brings Agfa Anapurna to New Zealand

New partnership between Aarque Graphics and Agfa sees the Anapurna range of print devices and consumables distributed to New Zealand.

Already underway, the deal gives Aarque Graphics exclusive distributorship of Agfa’s Anapurna range of commercial UV flatbed/roll-to-roll inkjet print devices and consumables to the New Zealand marketplace from 1 May.

According to Steve Taylor, inkjet business manager for Agfa Graphics' Oceania region, Aarque was chosen for its ability to provide Agfa with the best exposure to the marketplace.

“They have great credentials and can offer us excellent national coverage and reach,” Taylor said, “they mirror what we try to do in the marketplace.”

Taylor noted that he had witnessed a significant increase in worldwide demand for large-format print products, along with commercial UV flatbed/roll-to-roll print devices.

“There is a clear trend towards UV inks in this context,” he said. “Both developments underline the fact that we backed the right horse when we devised our inkjet product strategy.”

Jason Bult, business development manager for Aarque Graphics, believes the new partnership will provide a solid foundation of experience and expertise for both existing and new Anapurna customers.

“The combined strengths of the Agfa and Aarque Graphics brands, in terms of product capability, affordability, specialist technical expertise and a nationwide sales and service network delivers a formidable solution that assists customers in gaining that elusive competitive advantage,” he said.