HP is delivering its two newest print production products to the Australian market, with Victorian signage specialist, ABC Photosigns, taking on the country’s first HP Latex 3000 printer, and point of sale display and signage leader, Active-Adval, signing a deal for Asia Pacific’s first HP Scitex FB10000 Industrial Press.
The new orders come only weeks after HP officially launched both new printers at a major media event in China last month, with the company’s CEO and president, Meg Whitman in attendance, along with COO, Bill Veghte.
Active-Adval, one of Australia’s largest point of sale (POS) display and signage providers, settled on the HP Latex 3000 Printer as its single environment-friendly solution for its various roll-to-roll output devices.
The new installation is also expected to enable the company to expand its capabilities and offerings to the market. Active-Adval is also claiming the first HP Scitex FB10000 Industrial Press in Asia Pacific, with the company the first in the region to place an order for the newly available printer.
“The new HP industrial printing platforms complete our flexible and rigid print offer, delivering cost efficiencies, whilst complementing our environmental sustainability effort,” said Stuart Gittus, operations director, Active-Adval. “The HP Latex 3000 supersedes all other reel to reel presses in our market, giving us the competitive edge in cost, quality, environment and speed to market.
“Being first to have the HP Scitex FB10000 in Asia Pacific means that we are also the first to address our client’s needs and the market demand for getting retail marketing displays into market super-fast, as well as allowing more time for the creative process,” he said.
Meanwhile, the country’s first HP Latex 3000 Printer installation is being claimed by ABC Photosigns, a local leading provider of real estate signage. The printer is set to enable ABC to provide its customers with a broader range of higher quality output at a minimum price premium, and at the same time, make a smooth and profitable transition from solvent to HP Latex ink technology.
New Zealand company, Juggernaut Graphics, is another local player taking on the new Latex 3000, with the company’s managing director, Ross Duffus, saying the new installation opens up a greater product offering to its customers.
“We saw the clear opportunity of being the first in New Zealand to install the new HP Latex 3000 Printer,” said Duffus. “It opens up greater application possibilities for us particularly in the exhibition and textile market and reaffirms our commitment to supporting customers’ evolving needs with strong technology investments.”
The HP Scitex FB10000 Industrial Press, featuring HP Scitex HDR Printing Technology, is expected to be available in the region from November.