ADAPT opens in Melbourne today
Now in its second year, ADAPT (Australian Digital Art and Photo Technology ) focuses on the burgeoning role of digital reproduction in the world of professional fine art reproduction.
With an exhibition line-up featuring the leading brands and distributors in the industry, ADPAT is a cornucopia of promotions, competitions and giveaways. Early registrations are well up on last year, according to the organisers. “We’re set for a great show,” a spokesperson said. “ The industry support has been very gratifying and the early registrations prove there is a genuine need for just such an exhibition.”
ADAPT’s platinum sponsor Epson will showcase its range of Pro Graphics Stylus Pro and Stylus Photo printers in addition to the sensational Perfection V700 scanner which, at 6,400dpi resolution and optical density Dmax of 4.0, can comfortably scan film images for gallery-quality digital prints up to B1 and beyond. Reflective images are scanned at 4,800 dpi using a dual-lens system.
Digital art, photo and proofing supplier DES will build on its successful showing at last year’s ADAPT with its range of printers, media and colour management tools. Innova Art’s Fiba Gloss 300gsm paper, fresh from winning the prestigious TIPA award in Europe, will be there along with DES’s extensive range of sheet and roll media for all digital inkjet applications. DES’s sister company Chromaticity Australia will be represented and David Crowther will conduct daily workshops on colour fidelity in printmaking. DES is also an Adobe dealer.
Canon is new to ADAPT and has hired professional photographer Paul Fennell to conduct 90-minute workshops on art reproduction, image capture, colour management and digital printing. Canon’s EOS digital cameras with full-frame 35mm sensors will be shown along with imagePrograf printers.
New exhibitor Starleaton Digital Solutions will bring the iconic Kodak brand name to pro photographers visiting ADAPT with its range of wide-format inkjet media. Also new on Starleaton’s stand is the Neschen ACCU-18XE liquid coater which applies a protective aqueous layer to digital prints.
Also new is DGS Mimaki with the range of Mimaki printers and the stunning image quality of the Noritsu Mytis sublimation system. Using this an Kiwa Jet dispersion inks, DGS MImaki can transfer images by sublimation onto aluminium, steel, synthetics and textiles with true photographic quality and amazing colour saturation. When used with Gradess metal substrate, images are grafitti-proof and virtually indestructible for 5-7 years.
CR Kennedy will give photographers and art reproducers a glimpse of the new 39-Megapixel Hasselblad H2-D39; surely the ultimate digital pro camera system. Kennedy also has a full range of pro lighting and accessories and was appointed Ilford’s digital media distributor earlier this year. Pentax DSLR cameras will also be shown.
Borge’s Imaging of Sydney and Melbourne is another first-time ‘adapter’ and carries the complete range of pro digital imaging requisites including Nikon, Canon and Epson. Borge’s is setting up a working studio at ADAPT.
Kayell Australia will again feature the superlative range of Canson-Arches acid free rag media, Epson printers and Colorvision monitor and printer profiling technology. Canson’s Graeme Schwarzinger will present a workshop on using the right papers, and Kayell’s Brenton Barnard will conduct a Colorvision workshop.
One of giclée art’s pioneers, Ross Coffey of Image Products will be there with Hahnemuhle art papers and his LivePrint art-on-demand concept amongst other goodies.
Giclée Media Supplies and iMedia round out the giclée offerings and there will be many more products, demonstrations and knowledge-sharing at ADAPT 06 including framing and mat cutting.
The ADAPT awards will be judged on the first day with four great prize categories from Epson, Canon, DES and Digital Reproduction magazine.
ADAPT is open Thursday, Friday and Saturday 13-15 July at Melbourne Park Function Centre, opposite the Rod Laver Arena on Swan St.
Website is www.adaptshow.com.au
Doors open at 10am daily.
Digital art, photo and proofing supplier DES will build on its successful showing at last year’s ADAPT with its range of printers, media and colour management tools. Innova Art’s Fiba Gloss 300gsm paper, fresh from winning the prestigious TIPA award in Europe, will be there along with DES’s extensive range of sheet and roll media for all digital inkjet applications. DES’s sister company Chromaticity Australia will be represented and David Crowther will conduct daily workshops on colour fidelity in printmaking. DES is also an Adobe dealer. 
CR Kennedy will give photographers and art reproducers a glimpse of the new 39-Megapixel Hasselblad H2-D39; surely the ultimate digital pro camera system. Kennedy also has a full range of pro lighting and accessories and was appointed Ilford’s digital media distributor earlier this year. Pentax DSLR cameras will also be shown.