Australia’s foremost direct marketing event is set to roll around again, with the Australian Direct Marketing Association Forum 2012 convention to be held from August 22-24 at the Sydney Convention Centre in Darling Harbour.
ADMA says this year’s forum will provide attendees with greater insight into how technology and innovation is shaping the marketing industry and how new skills are required to develop integrated data-driven strategies across all communication channels.
Forum 2012 will host some of the world’s leading and most innovative direct marketers, including the director of Marketing and Social Media for the GRAMMY Awards in the US, Beverly Jackson (pictured), and the vice president of eBay’s Analytics Platform, Bob Page, both of whom are keynote speakers.
Other featured speakers include Adidas’ vice president of Global Marketing, Dagmar Chlosta from Germany, Macys director of Marketing Analytics, Christopher Hogan from the US, and chief creative officer at UK’s Mofilm, David Alberts.
The Forum will be packed with two full days of talks, seminars and workshops that span across four subject streams – stream one: digital marketing; stream two: relationship, retention & loyalty; stream three: data, measurement & attribution; and stream four: online & offline convergence.
Additionally, the pre-conference activities include masterclasses with the GRAMMYs’ Beverly Jackson, Pearl Business Solutions director, Graham Plant, and The Monkeys’ director of Digital, Ben Cooper among others.
As always the event will be accompanied by free entry to the ADMA Forum Expo that plays host to all the local direct marketing industry’s leading players showcasing their best work.
ADMA Forum 2012 runs from August 22-24 at the Sydney Convention and Exhibition Centre in Darling Harbour, Sydney. To book or find out more, click here.