ADMA Forum brings out the marketing experts and super heroes

Held from 27-29 June at Sydney Convention Centre, the three-day event featured 100 companies and 70 speakers who shared their insights into the latest techniques in direct and interactive marketing.

"This year's ADMA Forum again put ADMA on the map as the leader in Australia when it comes to unveiling the most innovative ideas on the marketing frontier, both here and overseas. Our speaker line up proved more popular then ever," said Rob Edwards, ADMA CEO (pictured).


"The UK's Stuart Archibald (who heads up archibald ingall stretton) evaluated the digital rush; Washington-based editor of Advertising Age's 'Ad Review' Bob Garfield questioned the role of display and video advertising in an increasingly digital world; while Neo Group's Ross Honeywill explained the rise of the New Economic Order (NEO), comprising four million Australians who are optimal targets for direct marketing. Meanwhile our speed networking event, a first, was a huge hit. Next on our event radar are the ADMA Mobile, Marketing and Advertising Awards, and the ADMA Awards, with entries for both closing on July 27."

CPI also decided to support the ADMA awards later this year. ADMA plays an important role in both marketing and the printing industry, according to David Bull, director of CPI.

"We're very impressed by the professionalism and way the awards are conducted," Bull said. "Direct mail has been a consistently growing part of our market so we thought it was well worthwhile, I personally find the stuff that direct mail agencies come up with very clever."

For GEON Group, who won best stand, the show was a great success.
"It was very exciting to receive this award," said Caroline Beinke, national marketing manager. "It's nice to know that the hard work has paid off." Other exhibitors from companies such as the Yellow Envelope, Sema and Screencheck also commented that their stands had attracted a healthy assortment of visitors throughout the three days.


Meanwhile, superheros (and superheroines) took centre stage at the FujiXerox stand where Eliot Harper (pictured), marketing manager, demonstrated to visitors the new Be A Superhero campaign. Allowing anyone to morph into a caped crusader, the XMPIE-based program has proved popular with those of all ages, particularly in Europe and receives on average 100 hits per day.

"We created it to show what's possible with technology solutions today; there are no limitations," Harper said. "You can personalise anything."


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