ADMA helps businesses beat the environmental blues

ADMA launches new guidelines for an environmentally friendly industry.

Nicholas Campbell, director of corporate and regulatory affairs, ADMA, unveiled the Green Blueprint at the recent ADMA Forum in Sydney. Aimed at direct marketers and those in the printing industry, the publication provides guidance in areas such as packaging; paper procurement and use; recycling and waste production; mail design and data management.

There were many inspirations behind the project, but the main one, Campbell (pictured) said, was that purely and simply, "it's the right thing to do."

The Green Blueprint is, according to Campbell, "a way of codifying what is best practice in the industry and how to encourage further improvement."

This year's ADMA Forum did have an overarching environmental theme, which Campbell acknowledges may not have been the case in the past.

"It's been said that ten years ago there would not have been a sustainability component to the forum, but there has been great interest in this," he said.

"People all want to know how they can improve their environmental performance and what it is they should be doing," he said.

ADMA printed copies of the Green Blueprint for the Forum, but it is primarily an online publication. Campbell said the reasoning behind this was environmental.

"It's availability via the web makes good environmental sense," he said. "People can use it in different ways and choose whether to print it off or not."

To read the Green Blueprint visit the ADMA website.