Adshel covers Yarra Trams

APN News & Media and Clear Channel joint venture Adshel has secured one of Australia’s largest outdoor contracts, to cover print along the entire Yarra Trams network.

Steve McCarthy, CEO of Adshel says you simply do not win an exclusive contract with the largest tram network in the world every single day.

For the next six years, the street furniture advertiser will have the exclusive rights to all 907 advertising supported tram shelters, consisting of 1463 advertising panels. This follows on from 12 years of shared management of advertising on the Yarra Trams network.

Ashel will call upon its large network of Australian printers to handle the poster work as the contract win positions the company as the sole provider of advertising on tram shelters in Melbourne.

“This contract is incredibly important for us as it means that Adshel is now the only provider of advertising on roadside street furniture in Melbourne’s CBD, which further strengthens our company’s leading position, superior reach and most extensive national coverage in the Australian outdoor media space,” says McCarthy.

Depending on the advertisers and campaigns, the company may have the material printed nationally or locally to appear along the tram network.