Advance, a fairer Australia hits the TV and print stands

The campaign kicked off with television advertising on Sunday 22 July, complimented by print advertising featuring stills from the television footage (pictured), displayed nationally at newsagents, airport window decals, airport eye lights, Opera Australia event programmes and golf driving ranges.

“This advertising campaign is designed to emphasise how The Australian … reflects the values of modern Australia: increasingly outward-looking, optimistic and more self-assured about our country’s role in the world,” said Alasdair Macleod, managing director, Nationwide News.

To coincide with the advertising campaign, The Australian has also launched a new website, intended to be more than a supplement to the paper and a news platform in its own right.

“By clearly defining what the brand stands for, the campaign creates an emotional bond between The Australian and its readers,” said Chris Mitchell, editor in chief.

“Quite simply, we pride ourselves on being at the heart of the nation in a way that goes beyond being a national paper. Our editorial is national in its interests and worldly in its perspective. It discriminates fad from fact, confronts our challenges, celebrates our successes and aims to inspire Australians to improve their place in the world and further advance our country.”

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