Anicolor makes its way to New Zealand

Heidelberg holds Open House to mark the arrival of the first Anicolor press in New Zealand.

The Anicolor inking technology was first launched by Heidelberg at IPEX in 2006. On 2 December, the company will be demonstrating the press at its Auckland showroom in an attempt to spread the word to New Zealand.

Hemi Brown, (pictured) general manager of Heidelberg New Zealand said that he was excited about bringing Anicolor to the local market.

"Judging from the response in Australia and elsewhere in the world, I am certain Anicolor will be very popular here in New Zealand as well," he said.

"I saw the crowds and interest in the Anicolor presentation areas at drupa, and our aim is to bring some of that back to our Auckland showroom."

Those who attended drupa were intrigued by the press, which makes Brown feel positive of the Open House's reception. "I expect that the press will be sold before it reaches our shores," he said. "Several customers had a close look at Anicolor at drupa and the response was overwhelmingly positive."

Brown did not wish to predict how many Anicolor presses would be sold in New Zealand, adding that he believes it to be truly "revolutionary".

"We have a good body of production data to show ... just what a difference Anicolor makes, particularly for short-run work," he said.