Armstrong Miller + McLaren turn a new page with 2:1 book

Larger-than-life celebrations for Armstrong Miller + McLaren’s 40-year anniversary.

Since opening in 1969, corporate design house Armstrong Miller + McLaren has continued to grow to new sizes; but perhaps nothing as large as its new 20-page book launched at the company’s 40th birthday party last week.

Body of Work 2:1 follows on from 1:1, which was launched last year and is on display at the Menzies Hotel in Sydney. According to Bob Armstrong, managing director, it is one of the largest books in the world, measuring 1.45 metres deep by 3.5 metres wide.

“The whole idea of the book is that it’s for people who want to make a statement,” he said. “Normally, people buy a painting for their office; the difference is that with a book you can keep changing the pages, and every one of the photos is an original.”

All eyes were turned on the latest Body of Work 2:1 at Armstrong Miller + McLaren's birthday bash.

Printed and bound by Colour Scan in Singapore, 2:1 is available for $10,000. Armstrong hopes to produce one book of this size each year. The 90 party attendees were all impressed by its scale and grandeur.

In his 40 years running the company, Armstrong says that one thing which hasn’t changed is its commitment to quality and innovation. “It’s pretty rare that a private company can last for 40 years under the same management,” he said.

“We started not just a new company but a new industry which before was a no-man’s land between the client and the printer.”

Pictured: Guests celebrating in style.