This year’s Media Super Yearbook will feature innovative augmented reality technology that allows readers to bring some pages to life by using mobile phones and other digital devices. “We wanted to highlight some of the great work being done by our members in the printing industry,” said Joel Clapham, GM Communications & Marketing, Media Super.
This year’s Media Super Yearbook will feature innovative augmented reality technology that allows readers to bring some pages to life by using mobile phones and other digital devices. “We wanted to highlight some of the great work being done by our members in the printing industry,” said Joel Clapham, GM Communications & Marketing, Media Super.
“We’ve just released the 2015 Yearbook online and the 96-page print version will be going out next week," said Clapham. "This year’s edition features amazing new augmented reality technology from South Australian-based printer Openbook Howden. They embed code in images on certain pages and when a reader uses an Augmented Reality app to hover over the page it comes to life and a video will play on your device and people in the video speak to you. It’s very recent technology and as a partner to the printing industry we want our printing work to showcase the expertise of our members and the latest techniques they’re using.”
Clapham said Media Super would continue to support the popular Future Print Transformation Program, with more than 260 printing businesses signing up this year to take part in workshops, briefings and seminars.
“A key component of the program is the Media Super Business Benchmarking service, which allows business owners to find out how they’re performing compared with other ‘like’ organisations within the industry and across the general business community."
The Future Print apprenticeship program* had also proved a great success, he said. “Attracting new talent is vital for the survival of the print industry and 240 apprentices have joined the Future Print apprenticeship program, with more to be recruited before the project concludes at the end of the year.
Media Super, with 107,000 members and $4.2 billion in assets, has a long history with the print industry. “We’ve been supporting print workers since Print Super was formed in 1987, and now we’re working with Future Print in a number of ways to help ensure the ongoing success of the industry and our members.
The Yearbook also reveals the company has doubled its investment in the Australian film and television industry and over the past five years has lent $66 million to help fund projects including The Dressmaker, Last Cab to Darwin, The Rover, Strangerland, Partisan, Miss Fisher’s Murder Mysteries and many others.
* Future Print held a National Apprentice Forum in April where apprentices and key industry representatives gathered to to discuss the new training model being developed and tested by Future Print. Some of the apprentices speak about their experiences in this video.